An Automotive Pioneer.
The story of Ottawa-Gatineau's premier certified collision centre.
Otto’s Collision Centre shares a name with two of Canada’s top automotive dealerships. Otto’s BMW is Canada’s Original BMW Dealer, first introducing the German automobiles to the Canadian market in 1964. Otto’s Subaru is Canada’s leading volume dealer for Subaru sales, service and parts. As a family, the Otto’s name is synonymous with integrity, passion and a love for the finest vehicles on the road.
The story of Otto’s is one celebrating performance, passion and family. With four brothers to contend with, Otto Koller quickly learned the importance of keeping on your toes. Raised in a small village, west of Lucerne, Switzerland, he gained his appreciation for hard work, spending long hours on the family farm. At 22, Otto made the decision to move to Canada, learn the English language and break into the automotive industry. With nothing more than a thousand dollars in his pocket, he set off for Canada, landing in Ottawa in 1959. Although he could not speak English, Otto quickly landed a position at a local dealership.
In 1964, Otto travelled to Germany to look into bringing BMW automobiles to Canada’s capital city. This was 21 years before BMW Canada launched operations. His first dealership was located at 225 Richmond Road, boasting two cars. Otto was noted for being a hands-on manager, preferring to oversee the quality of his team’s work, rather than relishing the opportunity to close a deal. He quickly became recognized for this thoughtful attention to detail, and genuine care for his customer’s experience.
Otto’s vision has carried on through the dedication of his wife, Huguette, one of the country’s most accomplished automobile professionals, and his daughter, Sonia, leading the teams at Otto’s BMW, Otto’s Subaru and Otto’s Collision Centre. Together, the Otto’s legacy has lived on since 1964.